Advertising on Google

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We are Webcookie, your next and exclusive advertising partner on Google!

Since 2013 we have been actively involved in internet advertising, having implemented over 700 successful advertising campaigns on Google!

Our experienced team consists of Media Buyers and Social Media Managers who are hungry for the next challenge of a successful campaign!

We ensure 100% success in advertising on Google!

Διαφήμιση στη Google

What is advertising on Google?

Google advertising refers to the advertising process that uses the Google Ads advertising platform to display ads in Google’s search results, on websites participating in the Google AdSense program and on other Google networks such as YouTube and Gmail. This can be done through text, image, video, or even landing page ads.

Google advertising works on a Pay-Per-Click (PPC) model, where the advertiser only pays when a user clicks on their ad. Advertisers define keywords or phrases in which they want their ad to appear, as well as the amount they are prepared to pay for each click.

Advertising on Google allows businesses to create targeted and effective advertising campaigns, as they can reach the exact audience interested in their products or services based on the searches users make on Google.

Advertising on Google

The Webcookie team is here to take on the next Google ad for your business!

The experienced executives of Webcookie ‘s marketing department successfully set up your business’s Google campaign with guaranteed results!

We know how to bring results, increase sales and increase turnover!

But let’s look at some of the types of ads in Google Ads:

  • Search Ads – Ads in search and on specific keywords
  • Shopping Ads – Product ads based on user searches
  • Display Ads – Ads with graphics/banners on Google Network and partner websites via Google Adsense
  • Video Ads – Ads in the form of videos on Youtube
  • Google Local Ads – Ads related to a specific search e.g. florist near me
  • Remarking Ads – Ads that target visitors to our website in order to remind and “follow” them
  • Perfomance Max Ads – Ads for maximum performance as their name implies

Choose the #1 digital agency for your business’ Google advertising!

Why should I advertise on Google?

Advertising on Google offers many benefits for businesses, making it one of the most effective forms of advertising in the digital world. Among the main reasons why advertising on Google is important are:

Focus on the goal: You can create advertising campaigns that reach the exact audience interested in your products or services through keywords and geographic targeting.

Increased visibility: Advertising on Google allows you to appear at the top of search results for relevant searches, thus increasing your visibility.

Analytical measurements: Google’s advertising platforms provide detailed reports and metrics to help you understand the performance of your ads and improve your strategy.

Flexibility and adaptability: You can adjust your budget, advertising campaigns and messages according to the needs and changes in your sector.

These benefits make Google advertising a powerful tool for increasing your business visibility and sales.

Lowest Price & Satisfaction Guarantee

We believe in both the result we provide and the value for money we provide a lowest price and satisfaction guarantee.If you are not completely satisfied we will refund your money 100% without any further claim.

Frequently Asked Questions about Advertising on Google

How much does it cost to advertise on Google?

The cost of advertising on Google can vary depending on a number of factors, including:

  1. Form of Advertising: Search ads usually have a different cost than ads on the Google Display Network or YouTube.

  2. Keys-Keys: The most popular keywords related to your business may be more accurate.

  3. Competition: the demand for advertising in certain sectors affects prices.

  4. Page Quality: The quality of your website affects the cost of clicks.

  5. Targeting and Platform: The accuracy of targeting and the choice of the right platform affect costs.

Costs can range from a few minutes to a few euros per click, depending on the above factors and the strategy you use. Google offers several tools for determining the estimated cost before you start an advertising campaign.

The Webcookie team offers you the best possible results at the lowest possible cost. How do we do it? The 11 years of experience we have as a team allows us to know our job quite well.

Trust us!

What is the difference between ads in search and Display Network?

The main difference between ads in search and on Google's Display Network is their location and how they are displayed:

  1. Ads in Search:

    • They appear in Google's search results when a user performs a relevant search.
    • Ads in search usually consist of text and appear at the top or bottom of the results pages.
  2. Advertisements on the Display Network:

    • They appear on websites, apps and other content that participates in the Google Display Network.
    • They usually consist of images, videos or other multimedia elements and appear in the content areas of web pages.

These two types of ads on Google have different strategies and are used for different purposes. Search ads focus on the immediate target, while Display Network ads are often used to increase brand awareness or reach a wider audience.

How can I track the performance of my ads on Google?

To track the performance of your Google ads, you can use Google Ads (formerly Google AdWords) and Google Analytics. Follow the steps below:

  1. Google Ads:

    • Sign in to your Google Ads account.
    • Select the campaign or ad you want to watch.
    • Explore performance metrics such as clicks, detections, conversions and cost per conversion.
  2. Google Analytics:

    • Make sure the Google Analytics tracking code is installed on your website.
    • Explore metrics about website performance, such as visits, dwell time and conversions from users who have interacted with your ads.
  3. Data combination:

    • Use the Google Ads linking function with Google Analytics to analyse user behaviour in more detail after clicking on your ads.
  4. Adjustment of measurements:

    • Set up custom metrics and goals in Google Analytics to track specific user actions after they interact with your ads.

By tracking data from Google Ads and Google Analytics, you can evaluate the performance of your ads and adjust your strategy for improved results.

What we take on in Google advertising

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