marc olivier jodoin NqOInJ ttqM unsplash 1 scaled 1

Can I lose customers from website speed? (2024 updated)

Site Speed in 2024? One of the most important Google Ranking Factors according to Google itself!

We are the Webcookie and today we’re going to talk to you about website speed and how it affects sales and your business image.

Our company has been professionally involved since 2013 with web development, e-shop development, web promotion and technical support of websites.

Website loading speed is a critical element for user experience and website success. Improving the loading speed can affect the time it takes for the website to fully load, as well as its impact on users. Key practices to improve loading speed include optimising encoding, compressing files and removing any redundancy. Also, the use of critical pre-processing and caching can lead to increased loading speed and improved navigation experience for users.

marc sendra martorell Vqn2WrfxTQ unsplash scaled

What is website speed?

Web page speed refers to the time it takes for a web page to load and fully display in the user’s browser. It is a critical factor in the user experience and the calculation of a website’s position in search engine results.

The loading speed of a website is affected by many factors, including server configuration, website code, images and content. Best practices for improving web page speed include compressing images, minimizing CSS and JavaScript code, using cache in favor of so-called caching, and reducing the number of requests required to load the page.

Web page speed affects the user experience and the performance of the website at various levels. If a web page loads slowly, visitors are likely to leave the page before it even fully loads. This can lead to a loss of visitors and customers. Also, search engines like Google pay a lot of attention to the loading speed of web pages and can affect their ranking in search results.

Site speed is also important for the mobile experience. With the increasing use of mobile devices to access the Internet, it is critical to ensure that websites load quickly on these devices.

Improving website speed is not only a matter of technical parameters, but also of design and content strategy. Designing to maximise speed may involve reducing content that is not necessary for the end user and saving computer resources. Continuous efforts to improve website speed are essential to maintain competitiveness and improve the user experience.

How important is website speed?

Website speed is essential and particularly important for many reasons:

User Experience (UX)

Website speed affects the user experience. Visitors expect a page to load quickly and be ready for browsing. A delay in loading can lead to loss of interest and user frustration.

SEO criterion

Search engines, such as Google, give importance to page speed when determining the ranking of websites in search results. A fast website may have a better position in the search results than a slower website.

Reduction of Abandonment

Users tend to leave a website if it loads too slowly. A fast loading speed reduces the risk of this and keeps visitors on the page.

Increase in transactions

On commerce websites, the page speed is linked to the conversion rate. Fast uploads help increase sales and conversions, as users are more likely to complete a purchase when the process is quick and smooth.

mobile experience

Site speed is particularly important for the mobile user experience. Users typically use mobile devices on the move and expect a quick response from the websites they visit.

Overall, website speed is not just a technical issue, but a strategic element for the success of a website in this digital age.

Are you interested in working with us on optimization in website speed?

Fill in the form below and a representative of the Webcookie will contact you directly!

Scroll to Top

FREE 15' call

Fill out the following form and a representative will call you for a 15 minute initial contact to discuss your business needs! 🍪