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Google reviews: are they finally that important in 2024?

Google Reviews – What are they, how do we manage them and are they ultimately that important to your business in 2024?

We are the Webcookie and today we’re going to talk about Google Reviews (Google Maps / Google My Business) and how they can take your business’s online performance to the next level!

Our company specializes in internet advertising, social media management and web development.

A review on Google

I would like to express my satisfaction with the service provided by this company. From start to finish, I was met with an excellent professional attitude and attention to detail. The employees were friendly and helpful, and the services offered were of high quality. I highly recommend this business to anyone looking for excellent service.

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What are Google reviews?

Google reviews are reviews written by users about businesses and the services they offer. These reviews are visible in Google My Business and usually accompany the corresponding business listing in Google search results and Google Maps.

Google reviews provide users with information and reviews from other consumers about their experience with the business. These reviews can include an assessment of the quality of the products or services, the level of service of the staff, the environment of the store or the general way in which they were treated by the business.

Google reviews can significantly influence consumers’ decision on whether to choose a particular business or service. Having positive reviews can encourage customers to choose the business, while negative reviews can deter them from doing so. Also, Google reviews affect how the business appears in Google search results, as a business with more positive reviews tends to rank higher.

How do I respond to Google reviews?

To respond to a Google review, follow these steps:

  1. Sign in to Google My Business: open Google My Business and sign in to your account.
  2. Choice of Business: From your list of businesses, select the business for which you want to respond to the review.
  3. Reviews: Go to the “Reviews” or “Reports” tab where you will find all the reviews that users have left about your business.
  4. Choice of Criticism: Select the review you want to respond to.
  5. Answer: Below the review, there will be a box with the text “Reply”. Click on it to write your answer.
  6. Reply Composition: write your message. It’s important to be polite, professional and show concern for the customer experience. Respond to all concerns expressed and offer solutions if possible.
  7. Publication: After you have completed your answer, click the “Publish” button to post your answer on Google.

These steps will help you respond professionally and effectively to the reviews you receive on Google. Good review management is important for the good reputation and success of your business.

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How do I delete Google reviews?

Deleting a negative review on Google is not possible by the business owner. Google reviews can only be deleted if they violate the Google My Business terms of use or are illegal or inaccurate.

If you encounter a negative review on Google and believe it violates our terms of use, you can request that it be removed from Google. This may include posting the criticism to which you are responding, stating why you believe it violates the terms.

However, this process can be lengthy and there is no guarantee that the review will be deleted. Furthermore, even if the review is deleted, it is likely to be reappear by the original author.

Therefore, it is usually best practice to address negative reviews with responses that show professionalism, acknowledge the customer’s concerns and offer solutions or compensation where possible. Good management of negative reviews can boost customer confidence and help grow your business.

Are you interested in having us manage Google reviews for your business?

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