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Advertising on YouTube: don’t skip the opportunity

Advertising on Youtube: don’t skip the opportunity provided by such a dynamic promotion channel as Youtube.

We are the Webcookie and today we’re going to talk about YouTube advertising and how effective it can be for your business!

Our company specializes in internet advertising, social media management and content creation.

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What is YouTube advertising?

YouTube advertising refers to advertising campaigns exposed on the platform of YouTube, the popular video sharing service. These ads allow advertisers to reach millions of YouTube users and promote their products, services or content.

YouTube advertising presents a variety of models, including:

  1. In-stream ads: These ads appear before, during or after a video and users can skip them after a few seconds.
  2. TrueView ads: These ads are a form of in-stream ads where advertisers only pay when users watch the video for a certain amount of time or interact with the ad.
  3. Non-skippable ads: These ads cannot be skipped by users and appear before or after a video.
  4. Advertisements in the diagonal space: These ads appear in YouTube’s slide space, the area on the right side of the screen when you watch a video.

YouTube advertising allows advertisers to target their audience based on various criteria such as age, interests, geographic location and other demographics. This allows advertisers to reach the exact audience they want and optimise the performance of their ads. With the right strategy, YouTube advertising can lead to increased website traffic, increased sales and business growth.

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How can I target my audience on YouTube?

To target your audience on YouTube, you can use various features offered by the Google Ads advertising platform. These features allow you to define the preferences and characteristics of your audience in order to reach the right people with your message. Here are some ways you can target your audience on YouTube:

Demographic Targeted Advertising

You can define your audience based on demographic characteristics such as age, gender, location and economic status.

Targeted Interests

You can select specific interests or searches that people have done in the past to reach people who are interested in your topic.

Behavioural Targeted Advertising

You can target users based on how they interact with content on YouTube, such as how often they watch videos or their content preferences.

Targeted Keywords

You can select keywords related to your topic and reach people searching for content related to those keywords.

Targeted Devices

You can choose to show your ads on specific devices, such as mobile devices or computers.

Using these features, you can create advertising campaigns that will reach the right audience and increase the effectiveness of your YouTube ads.

How can I measure the performance of my YouTube ads?

To measure the performance of your YouTube ads, you can use Google Ads and the reporting tools it provides. Here are some ways to measure the performance of your YouTube ads:


You can count the number of views of your ad, which indicates the number of times your ad was shown to users.


You can count the number of clicks your ad received, i.e. the number of times people clicked on the ad to see more information.


You can measure the number of conversions caused by your advertising, such as sign-ups, product purchases or visits to your website.

Cost per conversion (CPA)

You can calculate the cost for each conversion caused by your advertisement, i.e. the amount you pay for each desired user action.

  1. Performance metrics: you can use various performance metrics, such as ad performance, user conversion and feedback rate, to evaluate the performance of your ads.

Using these metrics and tools, you can evaluate the performance of your YouTube ads and make necessary adjustments to improve results.

Are you interested in YouTube Advertising?

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